From 4 CRMs to one. +22% win-rate in the first year.
SCALES unified four regional CRMs onto Dynamics 365 Sales, rebuilt account planning around a single customer record, and gave the CCO a forecast the board could finally trust.
Sales, service and marketing on a single Microsoft platform.
180+ Dynamics 365 Customer Engagement programmes delivered
“Our CRM tells me the deal is closing. Our service desk tells me the customer is leaving. Both are right.”
Duplicate accounts, conflicting contacts and disconnected histories make every conversation start from zero.
Pipeline reviews argue about data quality instead of deciding where to deploy sales effort.
Cases are closed quickly but customers churn quietly. Service is measured on volume, not lifetime value.
Campaigns run, leads arrive, attribution disappears. The CFO asks where the growth came from and no one answers.
A pipeline executives believe in. Account planning, opportunity hygiene and AI-assisted next best action — adopted by sellers, not avoided.
Omnichannel case management, knowledge and self-service — designed around lifetime value, not call deflection alone.
A unified customer profile across sales, service, marketing and ERP. The single record every team can act on.
Real-time customer journeys with measurable attribution. Marketing earns its seat in the revenue conversation.
Generative AI grounded in your customer record — drafting, summarising and recommending inside the flow of work.
Continuous evolution of your CE platform: adoption coaching, release management and quarterly value reviews.
A four-week scan across sales, service and marketing: where the customer record fractures, and where the next €1M of revenue is leaking.
One customer record, defined ownership, and process design across the revenue lifecycle — agreed by sales, service and marketing leadership.
A focused rollout: unified account view, prioritised sales and service journeys, and the data foundations for Copilot — live, not theoretical.
We coach revenue leaders, run the platform, and report measured impact on win-rate, retention and NPS every quarter.
SCALES unified four regional CRMs onto Dynamics 365 Sales, rebuilt account planning around a single customer record, and gave the CCO a forecast the board could finally trust.
By connecting Customer Service to Customer Insights, Nordia identified at-risk customers in real time — lifting retention 9 points without growing the service headcount.